Falling For You: GE Launched World’s Longest Apple Drop on Vine to Celebrate #GravityDay

GE and hundreds of tech and science fans came together over the weekend to celebrate #GravityDay on Sunday, Sept. 8 (9.8 m/s2 roughly equals gravitational acceleration). GE's pitch was the Apple Drop, a nod to Sir Isaac Newton and an attempt to create the longest user-generated Vine chain ever experienced on the social media platform. The Vine activation lasted from Friday Sept. 6 through the end of Gravity Day.

Users dropped apples from the top of the screen, caught them, and then dropped them again through the bottom of the screen. The results appear as if a single apple is falling through all participating vines as you scroll through the app.

Here’s the inaugural Apple Drop entry.